Kristen Resor Martin

Kristen Resor Martin is a seasoned marketing professional specializing in consumer insights and market research, currently serving as the Consumer and Market Research Manager II at Ent Credit Union since April 2022. With a robust background that includes roles as a Consumer Insights Consultant at Taco Bell and Consumer Insights Manager at Toyota North America, Kristen has led cross-functional teams to integrate consumer data into strategic business decisions, product development, and marketing initiatives. Previous experience includes key positions at Lieberman Research Worldwide, where Kristen managed comprehensive research projects, and at Silpada Designs, focusing on market development in the Hispanic sector. Kristen holds an MBA in Marketing and Global Business from Texas McCombs School of Business and a B.A. in Spanish and Latin American Studies from Colby College.