Ent Credit Union
Kristen Resor Martin is a seasoned marketing professional specializing in consumer insights and market research, currently serving as the Consumer and Market Research Manager II at Ent Credit Union since April 2022. With a robust background that includes roles as a Consumer Insights Consultant at Taco Bell and Consumer Insights Manager at Toyota North America, Kristen has led cross-functional teams to integrate consumer data into strategic business decisions, product development, and marketing initiatives. Previous experience includes key positions at Lieberman Research Worldwide, where Kristen managed comprehensive research projects, and at Silpada Designs, focusing on market development in the Hispanic sector. Kristen holds an MBA in Marketing and Global Business from Texas McCombs School of Business and a B.A. in Spanish and Latin American Studies from Colby College.
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Ent Credit Union
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Founded in 1957, Ent Credit Union is a different kind of financial institution, committed to improving members’ financial quality of life and returning value through better rates, lower fees and Ent Extras® cash rewards. As Colorado’s leading credit union, Ent has more than $7.0 billion in assets, more than 380,000 members and more than 40 convenient service center locations along the Front Range.