Arabel Thomson is a seasoned analytics professional with extensive experience leading data-driven strategies across various organizations. They served as Analytics Manager, Director, and Senior Analyst at Proximity London from 2002 to 2005, honing their skills in analytics management. After a tenure as Head of Customer Analytics at Sainsbury's Bank from 2017 to 2021, Arabel took on roles such as Analytics Lead at Holiday Extras and Customer Analytics Lead at Smoove in 2022. Currently, they are the Head of Retention Core Analytics & Reporting at Entain and pursuing a BSc in Mathematics and Statistics at the University of St Andrews.
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