David Farmer

David Farmer is a seasoned professional in consumer insights and strategy with extensive experience across various industries. Currently serving as the Head of Consumer Insight at Entain since May 2024, David leads a team that focuses on understanding customer needs and behaviors to drive strategic decision-making for prominent brands such as Ladbrokes and Bwin. Previously, at Danone from January 2017 to May 2023, David held multiple leadership roles, establishing a holistic Insights function for the Plant-Based & Sustainability sector and overseeing insight and planning for Danone Waters. David's career also includes significant contributions at Burton's Biscuit Company and Kantar Worldpanel, where responsibilities ranged from customer marketing to consumer insights management. David holds an MSc in Marketing from Strathclyde Business School and a BSc in Sport and Recreation Management from The University of Edinburgh.