Natalija Bezubova

Natalija Bezubova has a strong background in analytics and marketing effectiveness. Natalija is currently the Global Head of Enterprise Analytics at Entain, where they spearhead the analytics function and leads a team of experts. In this role, they have designed and implemented a company-wide analytics strategy, resulting in improved data quality and data-driven decision-making. Natalija has also collaborated with cross-functional teams to integrate analytics into all aspects of the business, leading to increased revenue. Prior to this, Natalija worked at William Hill, where they held several leadership positions, including Head of Commercial Mr Green UK and Head of Marketing Effectiveness. During their time at William Hill, they focused on driving business growth, optimizing marketing strategies, and leading cross-functional teams. Natalija has also worked at Havas as an Analytics Director and at Lloyds Banking Group as a Consultant. Natalija started their career at Gain Theory, where they held various roles, including Senior Analyst and Graduate Analyst, and gained expertise in data analysis and consultancy. Overall, Natalija Bezubova has a wealth of experience in analytics, marketing effectiveness, and strategic leadership.

Natalija Bezubova completed a Bachelor of Science (BSc) degree in Financial Economics (International Exchange) from the University of Essex between 2006 and 2010. In 2008 and 2009, they participated in a Year Abroad Programme at the Business School of the University of Malta, where they studied Business Management, Marketing, and Finance.