Sergio Alonso

CX Strategy Specialist

Sergio Alonso is a CX Strategy Specialist at Entain since November 2022, focusing on enhancing customer experience through the analysis of Voice of Customer, transactional, and psychometric data. Previously, as a Global CX Analyst, Sergio led the development and presentation of reports to stakeholders globally while implementing new techniques within the insights team. Prior experience includes roles as an Insight Specialist and Analyst at InMoment, where market research was conducted for key clients, and as Head Data Analyst at IPA, overseeing data management and research in polo. Additional roles included Football Analyst at Onside Analysis Ltd, MLB Consultant at Dartfish, and First Team Analyst Intern at MK Dons. Education includes a MSc in Performance Analysis from Middlesex University and a BSc in Sports Science focusing on Human Performance from Brunel University of London.

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