Sofia Pires serves as the SEO Manager for Iberia & LATAM at Entain since October 2022, focusing on the SEO strategies for brands including Bwin, Betboo, and Sportingbet. Additionally, Sofia is a trainer for the e-Commerce Course at Autónoma Academy and conducts digital marketing workshops through Câmara Municipal de Cascais. With extensive experience in e-Commerce and digital marketing, Sofia has held various roles, including Digital Marketing Manager at Galp and Banco CTT, and has contributed articles on e-Commerce and digital marketing for Ecommerce News Portugal. Educational credentials include a Master's degree in Information Management with a specialization in Marketing Intelligence from NOVA IMS and certifications in Digital Marketing and Scrum Product Ownership.
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