Kathy Davidson is an accomplished professional in data analytics and client services with extensive experience in leading teams and developing analytic solutions across various industries. Currently serving as the Manager of Data Analytics at Entergy since January 2024, Kathy oversees a team dedicated to enhancing customer experiences in the Meter to Cash process. Prior roles include Director of Data Client Services & Analytics at Merkle, where Kathy evaluated data sources for analytics, and Senior Business Analyst at First Orion, focusing on data source management and actionable insights. Kathy's earlier career includes significant positions at Acxiom, where responsibilities ranged from directing applied analytics projects to managing a large team of analysts. Kathy's foundational experience in marketing analytics began at Alltel Wireless and Sygnis Marketing Research, complemented by a strong educational background with an MBA in Marketing and Finance from the University of Arkansas at Little Rock.
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