Ashley Siddall

Ashley Siddall is an experienced director and consultant with a focus on maximizing human potential through strategic human capital initiatives. Currently serving as Director at Enterprise DNA Ltd since September 2021, Ashley previously founded and directed People Capital, a consultancy aimed at enhancing employee and customer engagement, culture, wellbeing, and diversity within organizations. Prior experience includes regional director and senior consultant roles at Gallup, where Ashley led business development and consulting projects, emphasizing strengths-based strategies and employee engagement. Additional experience includes working as an investment analyst and quantitative analyst at NZ Funds Management, where Ashley provided analytical insights across various sectors.