Emma Farrell

Emma Farrell is a seasoned professional with extensive experience in market advisory and business strategy, currently serving as a Senior Market Advisor for Creative Industries at Enterprise Ireland since August 2021. Previously, Emma founded Eff Agency, where leadership in commercial business development and digital marketing strategy was demonstrated through successful campaigns and collaborations with major clients. Emma's expertise includes consulting roles at IBM and Clearis S.A., focusing on commercialisation frameworks and market analysis. Emma has held key positions in media, including leading the hair and makeup department at UTV Ireland. Academic credentials include an MBA from UCD Michael Smurfit Graduate Business School and a Professional Diploma in Transversal Skills from University College Dublin.