ENTRADA, A Patient Experience Organization (PXO)
Kirsten York is an accomplished professional with over 25 years of experience in the pharmaceutical, biotech, and device industries. Currently serving as the EVP of Human Experience Strategy at ENTRADA, a Patient Experience Organization, Kirsten focuses on enhancing patient interactions with pharmaceutical companies. Prior to this role, Kirsten held various leadership positions, including President/CEO at RedHead Communications, LLC, where brand strategy and communication specialization were emphasized. Additional experience includes acting as an Evidence-Based Marketing Expert at Return on Focus, directing customer insight at Brand Engineers, and contributing as Associate Creative Director of Copy at Integrated Communications Inc. Kirsten holds a BS in Advertising from Syracuse University.
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ENTRADA, A Patient Experience Organization (PXO)
At ENTRADA, we are different on purpose. As a Patient Experience Organization (PXO), we greet challenges with open minds, immersing ourselves in the search for solutions that bring insights and empathy to improving human engagement in healthcare. We provide exceptional strategic thinking and award-winning customer relationship management (CRM) programs to help companies in the life sciences create highly personalized interactions with their audiences. We know how to connect people with the most relevant content at the right moment using their preferred channels to impact behavior along the health journey. For more about our approach and to view case studies, visit https://thinkentrada.com