Kirsten York

Kirsten York is an accomplished professional with over 25 years of experience in the pharmaceutical, biotech, and device industries. Currently serving as the EVP of Human Experience Strategy at ENTRADA, a Patient Experience Organization, Kirsten focuses on enhancing patient interactions with pharmaceutical companies. Prior to this role, Kirsten held various leadership positions, including President/CEO at RedHead Communications, LLC, where brand strategy and communication specialization were emphasized. Additional experience includes acting as an Evidence-Based Marketing Expert at Return on Focus, directing customer insight at Brand Engineers, and contributing as Associate Creative Director of Copy at Integrated Communications Inc. Kirsten holds a BS in Advertising from Syracuse University.