Virginia Love

Industry Principle at Entrata

Virginia Love has been in the property management industry for over 20 years. Virginia started their career at Waterton in May 2007 as the VP of Leasing and Marketing. In this role, they were responsible for national level marketing, branding, and promotional programs as well as systems and processes that maximize performance. Virginia also provided strategic marketing direction for Wateron Residential on the national level. This included overseeing sales and marketing key performance indicators, customer service, ratings and reviews, SEO/SEM, and digital marketing.

In May 2019, Virginia left Waterton to take on the role of Industry Principle at Entrata. In this role, they are responsible for negotiating and administering national advertising agreements and source performance.

Virginia has been a driving force in the property management industry for over two decades. Her experience and expertise has helped shape the industry landscape and they continues to be a leader in their field.

Virginia Love has a Bachelor of Arts in Theatre/Theater from The University of Southern Mississippi.

They work with Chase Harrington - President & COO, Brett Weber - SVP, Product Management - Resident Services, and Trevor Riley - SVP, Product. Virginia Love reports to Adam Edmunds, CEO.

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  • Industry Principle

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