Arnab Mitra

Arnab Mitra is the current Product Marketing Manager at Entrepreneur. Prior to this, they were the Acquisition Marketing Manager at TheStreet from February 2018 to November 2019. There, they led external marketing strategy focused on acquiring subscribers, leads and brand awareness. Additionally, they built and tested Search Engine Marketing campaigns, including Google Adwords and Bing Ads, to decrease cost per lead and cost per acquisition values. Arnab also implemented and tested new subscriber check-out flows, coordinating with the Technical team, to improve conversion rates and provide leads with a better experience. Furthermore, they developed paid social media strategy, testing new channels and campaigns monthly to find new audiences. Prior to TheStreet, Arnab was the Marketing Manager at SailPlay from February 2017 to January 2018 where they developed U.S. marketing strategy focused on lead generation and brand awareness. Additionally, they managed digital marketing campaigns, including Google Adwords, to increase quality lead generation. Arnab also created PR strategy focused on educating the marketplace and strategized on inbound and outbound marketing campaigns with the Director of Sales to ensure Marketing and Sales are working on the same objective.

Arnab Mitra reports to Ryan Shea, CEO. They work with Dan Bova - VP, Special Projects, Isaac Contreras - Graphic Designer, and Rudy Gusyen - Facility Administrator.