Alex K.

Alex K. is a seasoned entrepreneur and marketing professional with extensive experience in the consumer goods and eCommerce sectors. As the Co-Founder of Morelia Gourmet Paletas since January 2016, Alex has expanded the brand to 18 stores across multiple states. In addition to current roles as an investor with Boundless Life and an active member and coach within the Entrepreneurs' Organization, Alex was instrumental in launching the first Certified Shopify Education Program in Spanish for the Latin American and U.S. Hispanic markets. Previous achievements include founding and leading Vitabox, a successful vitamins and supplements business, and holding various marketing leadership positions at Procter & Gamble, where responsibilities spanned marketing management and brand development across multiple categories. Alex holds a Bachelor of Science degree in Industrial Engineering from UCAB - Universidad Católica Andrés Bello.