Gary van Broekhoven

Gary van Broekhoven is the CEO, Founder, and Coach at What Drives Them and serves as a Lecturer in Innovation & Consumer Psychology at Esade, as well as a Lecturer in Consumer Psychology at HARBOUR.SPACE. As an EO Member of the Entrepreneurs' Organization, Gary brings extensive expertise in entrepreneurship and innovation. Additionally, Gary is the Founder of HIVE / Design Recruitment & Management. Gary van Broekhoven holds a Bachelor of Science (BSc) degree in Product Design & Innovation from The University of Salford, completed between 1993 and 1997, and pursued further education at Esade from 2010 to 2011.