Roddy Richards

Roddy Richards is an accomplished entrepreneur and technology expert with a diverse background in software development and business leadership. As the Founder and CEO of WestLink since November 2016, Roddy has successfully scaled the company to a team of 75. Prior to this, Roddy founded RescueID, Inc., creating an SMS-based MedicAlert alternative sold in over 150 pharmacies. Roddy's experience includes significant roles at Salesforce as a Senior Software Architect, contributing to a billion-dollar valuation project, and co-founding Just Sing It, where fundraising and user growth benchmarks were achieved. Roddy has also held roles such as CTO at betaworks and co-founded companies like PriceAdvance and Startup Schwag, showcasing a strong track record of innovation and entrepreneurial success. An active member of the Entrepreneurs' Organization since December 2019, Roddy fosters community connections among a global network of entrepreneurs. Roddy holds a BA in Economics from the University of Colorado Boulder and has completed education at Boston University and Choate Rosemary Hall.