Fernando Cotera Vasconcelos is currently a Privacy-first Measurement Strategy Advocate at Entropy, where they focus on developing marketing measurement solutions. They co-founded and served as General Manager at FAJ México from 2013 to 2014. Previously, Fernando held various roles at Google, including Partner Lead for Global Partnerships and Partner Manager for Channel Sales across multiple Latin American countries. They have also worked as a Real Estate Developer for FAJ Living since 2024, and led MidMarket Sales and Channel Partnerships at Tiendanube from 2022 to 2024. Fernando obtained a Bachelor of Engineering from Universidad Iberoamericana and an MBA from ESADE Business School.
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