William Cheong

William Cheong is a seasoned professional in the financial services industry, currently serving as a Strategic Consultant at Entrust since October 2018, focusing on digital payment strategies in the APAC region. With extensive experience spanning over two decades, William has held key positions including Vice President of Sales at Tranwall and Senior Director of Merchant Partnership Development at Visa. Previous roles at American Express included various leadership positions in business development and industry planning, managing relationships with card issuers and merchants across South and Southeast Asia. William's earlier career includes impactful roles at Singapore Airlines and JP Morgan. Holding an MBA in International Business and Marketing from The University of British Columbia, along with a Bachelor's degree in Chemistry, William combines a strong educational background with a proven track record in innovative payment technologies and strategic partnerships.