EntTelligence
Rakesh Nigam is the Chief Executive Officer at EntTelligence, delivering out-of-home marketing analytics to entertainment clients. Rakesh is also the Founder of Imagineers Group, a consulting firm specializing in innovation and disruptive forces in the financial industry. Additionally, Rakesh serves as a Mentor at various organizations, including Barclays and Olin Business School. With a background in computer engineering, Rakesh has held various senior roles at Barclays Investment Bank, focusing on technology and program management.
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EntTelligence
EntTelligence combines a distinguished 30,000-person Field Force armed with content listening technology delivering best practices with respect to OOH. The patent pending approach uniquely combines data science, machine learning, and traditional measurement to analyze and interpret marketing initiatives. EntTelligence provides proprietary impression analysis for motion picture groups, streaming services and all constituents of the entertainment content delivery eco-system to generate efficiency measurement, marketing effectiveness insight, and attribution intelligence.