Vit Hrdlicka

Vit Hrdlicka has a range of experience in marketing, business development, and account management. Vit'smost recent role was as Director of Business Development and Account Management at Environics Analytics, where they focused on driving client and revenue growth and improving media performance. Prior to that, they served as the Head of Marketing and Business Development at Aanicca Ventures Inc., overseeing marketing strategy and driving client and revenue growth through marketing campaigns. Vit also has extensive experience at CIBC, where they held various senior director roles, leading performance marketing, client strategies, and marketing communications for retail banking products. Vit has also worked at Vodafone, CIBC Wealth Management, CIBC Private Wealth US, RBC, Royal Trust, and General Ultra Frais - Mamie Nova, gaining expertise in brand strategy, wealth management marketing, sales, direct marketing, and segmentation.

Vit Hrdlicka received a Bachelor's degree in International Business/Trade/Commerce from Prague University of Economics and Business in 1986. Later, in 1996, they completed their Master of Business Administration (MBA) in Business Administration, Management, and Marketing from the Schulich School of Business - York University. In addition to their formal education, they obtained several certifications such as Google Ads, Content Marketing Foundations, Google Analytics, Online Marketing Foundations, Chartered Marketer, and Digital Marketing Analytics. Vit also has certifications as a Ski Racing Coach and Ski Instructor from Alpine Canada Alpin and the Canadian Ski Instructors' Alliance respectively.