Francisco Rodriguez

Francisco Rodriguez is an experienced marketing and category management professional with a solid background in various roles across notable companies. Currently serving as Category Manager at Ferretería EPA since November 2022 and simultaneously working as a Consultor de Mercadeo Comercial at Marketing de Fondo since May 2020, Francisco previously held positions including Gerente de Categoria at FERCO, Coordinador de promociones at BAC Credomatic, and Marketing Coordinator at Optical Center Guatemala Fashion & Technology. With expertise in developing and implementing marketing strategies, overseeing brand promotions, and managing trade marketing activities, Francisco has successfully contributed to various organizations in enhancing brand visibility and driving sales. Francisco holds an MBA in Marketing from Universidad Francisco Marroquín and a degree in Industrial Engineering from Universidad del Valle de Guatemala.