Katariina Vedenkannas

Katariina Vedenkannas is an accomplished commercial leader with extensive experience in various roles across multiple industries. Currently serving as Commercial Director and Country Lead at Epassi since April 2020, Vedenkannas plays a key role in the company's mobile payment solutions for employee benefits across several European markets. Previously, Vedenkannas held positions including Commercial Director at Rakennustieto Oy, where the focus was on transforming operational models and driving digital service growth, and Country Manager at PINS.co, where strategic establishment of the Finnish organization was a priority. Earlier career experiences include Sales Director at Edenred Finland Oy, Executive Director at SupportMedia Oy, Sales and Marketing Manager at Helsingin Messut Oy Wanha Satama, Project Manager at Sale Nordic, and Sales and Marketing Manager at Jokerit Helsinki. Vedenkannas holds two Master's degrees from the University of Jyväskylä, one of which is in Sport Science and Management.