Michelle Ferniza

Michelle Ferniza is a seasoned marketing professional currently serving as a Senior Global Marketing Manager at Elgato since May 2020. In this role, Michelle leads global campaigns, enhances brand design and identity, expands retail presence, and manages paid media and e-mail marketing strategies, as well as brand merchandise and event organization. Prior experience includes positions at adidas, where Michelle contributed as a Retail Designer in Creative Direction from April 2016 to May 2020, playing a key role in defining the brand's retail strategy and designing flagship stores. Earlier experiences also include roles as a 3D Artist and an intern in Creation Technologies at adidas. Michelle holds a Bachelor of Arts in Design from Georg Simon Ohm University of Applied Sciences Nürnberg, earned in 2012.