Laetitia Friedrich

Laetitia Friedrich is an experienced CRM campaign consultant with a strong background in managing and executing marketing campaigns across various sectors. Currently employed at EPSILON France since October 2019, roles include functional testing and migration projects for clients such as Groupe Société Générale and Abeille Assurances. Previous experience includes senior campaign management at CHANEL, consulting for Soft Computing, and marketing roles at Mediastay and GE Money Bank. Laetitia holds two Master's degrees in Business Administration, specializing in international commerce and customer relationship management from the University of Lille 1 and ICD Business School. Proficient in Adobe Campaign Classic, Laetitia demonstrates expertise in client targeting, campaign planning, and performance analysis.