Equals 5
Roman Makukh is a seasoned executive in digital strategy and product development, currently serving as Co-Founder at equals 5 since September 2020, where a non-endemic HCP targeting engine was developed. Previously, Roman held VP roles in Digital Strategy at both PRI Healthcare Solutions and Haymarket Media Group, focusing on innovative HCP engagement and leading digital campaign initiatives for pharma brands. With a rich background that includes founding Riksha.ua and serving as Chief Digital Officer at Website.ua, Roman has extensive experience in online projects and startups. Early career highlights include roles at Yandex and SuperKupon, showcasing expertise in product management and project direction. Roman's educational background includes attendance at Baruch College.
This person is not in any teams
Equals 5
Equals 5 is the first Healthcare Marketing Platform to provide a unique non-endemic 100% NPI-level targeting technology helping Healthcare brands precisely reach HCPs on 20+ channels and receive reporting data by NPI number from all channels. Equals 5 Healthcare Marketing Platform Features at a Glance: - All-in-One Media Buying Engine: Easily upload your target lists and ad creatives, automatically activate them on all channels, and receive user-level reporting data in real time. - 100% NPI-Level Targeting: Reach only the doctors on your target lists, maximizing the match rate against all networks and channels. - 20+ Channels: Streamline your HCP media buying by launching your campaigns on all Social Media, Programmatic, and Professional Networks in one place. - NPI-Level Reporting for All Channels: View, measure, and score your HCP engagements from all channels (including “walled gardens”) in one dashboard by NPI number. All platform features are fully compliant with privacy regulations, including CCPA and CPRA. Equals 5 solutions are actively used by Top 50 Pharmaceutical and Healthcare companies, Agencies, and Medical Publishers. Equals 5 is your trusted partner who can help streamline your marketing efforts in educating HCPs about health-threatening conditions, their clinical symptoms, and available treatments; and promoting new medicines to boost prescription volumes while fulfilling the mission of improving people’s lives. For more information about Equals 5 Platform and Solutions, visit our website: https://equals5.com/ or contact us at info@equals5.com