Jm Provencher

JM Provencher is an experienced professional in product management and sales operations, currently serving as the Head of Creative Enhancement and Addressability Products at Equativ since February 2025. Previously, JM held various roles at Sharethrough from March 2021 to February 2025, including Director of Product Management and Senior Product Manager. Prior to that, JM worked at district m from October 2013 to March 2021, where responsibilities included product management and leading sales operations. Earlier experience includes positions at Espace-M, Fairmont Hotels & Resorts, Mosaic Sales Solutions, and SCCI, where skills were developed in campaign planning, client relations, brand management, and business development. JM holds a Mini-MBA from McGill University and a Bachelor of Business Administration from HEC Montréal.