Lucie Laurendon

Lucie Laurendon has a diverse work experience in product marketing and management roles. Lucie joined Equativ (formerly Smart) in 2017, where they worked as the Head of Product Marketing for the Supply Product Line. In this role, they managed a team of product marketers, conducted market intelligence activities, and influenced product roadmap based on customer needs.

Prior to joining Equativ, Lucie worked at Sage from 2013 to 2017. Lucie held the positions of Product Marketing Manager for Sage One, where they focused on market analysis, defining product marketing plans, and managing sales teams. Lucie also served as the Chef de marché Cloud et Mobilité, overseeing the launch of new solutions for the SME division on a European scale.

Before Sage, Lucie worked at SFR from 2007 to 2013. Lucie held various marketing roles, including as a Market Marketing Manager and a Product Marketing Manager for SFR Répondeur + Mobile App and SMS-MMS.

Lucie started their career as a Junior Consultant at Altran in 2006, where they managed projects related to customer equipment and after-sales service processes for Orange France.

Overall, Lucie Laurendon has extensive experience in product marketing, market analysis, team management, and strategic planning across different industries and companies.

Lucie Laurendon completed their Master's degree in Marketing et Négociation B to B from ESC Clermont Business School from 2002 to 2006. In 2004, they had a short-term enrollment at San Diego State University but did not complete a degree or specify a field of study. Prior to their enrollment at ESC Clermont Business School, Lucie Laurendon attended Lycée Claude Fauriel from 2000 to 2002, where they pursued Classe préparatoire ECE.