Teiffyon Parry

Chief Strategy Officer (cso) at Equativ

Teiffyon Parry has an extensive work experience in the ad monetization and media industry. Teiffyon is currently the Executive Vice President of Sales Excellence at Equativ (formerly Smart), where they are responsible for driving sales performance. Previously, they served as the Executive Vice President of Global Demand at Smart, leading the global demand-side offering. Teiffyon also worked as an Advisor to the Board at MediaBrain Inc. In their earlier roles, they held positions such as Global Head of Agency Strategy and Sales at FreeWheel, Managing Director at Strata Marketing Inc., and Managing Director at Adazzle. Teiffyon played a key role in the growth and integration of Adazzle into Strata Inc. Teiffyon also worked as an Analyst at Accenture Ecommerce Launch Centre and as a Program Assistant at Cable & Wireless Communications.

Teiffyon Parry attended Newcastle University from 1995 to 1998, where they earned a Bachelor of Arts degree in Human Geography. Their field of study focused on geography.

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