Ed Baines is an experienced leader in sales enablement with a strong background in driving revenue through strategic initiatives. Currently serving as Vice President of Sales Enablement at Equifax, Ed has developed comprehensive sales programs that enhance opportunity management and account planning. Prior roles include Sales Operations Program Manager and Data Partnership Leader, where Ed focused on sales incentive processes and managed relationships with data partners. Previously, Ed held various leadership positions at Coca-Cola North America, including Vice President of National Accounts, overseeing significant business development and account management efforts. Ed began a career in auditing with Deloitte and Coca-Cola Enterprises. Ed holds a Bachelor of Business Administration in Accounting from the University of Washington.
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