Haley Popp

Haley Popp serves as the Director of Product Management at Equifax, overseeing roadmap planning and resource allocation for 11 development teams while managing a high-impact product portfolio that includes DCM, Midigator, and Chargeback Management. Notable achievements include directing budget planning with a focus on strategic resource allocation, formulating long-term product strategies through cross-functional collaboration, and enhancing product functionality via UX/UI and technical design discussions. Prior to Equifax, Haley held various roles at Midigator, Charles Schwab, and T3, where responsibilities ranged from leading product development efforts to performing audience analysis and user testing. Haley earned a Bachelor’s Degree in Leadership and Public Policy from the University of Virginia and also studied at the University of Oxford.