Reetu Gupta

Reetu Gupta is a seasoned marketing professional with extensive experience in marketing operations and campaign management. Currently serving as a Marketing Operations Specialist at EquiLend since November 2025, Reetu previously held the position of Marketing Campaign Manager at Avaamo, where multi-stage nurture campaigns were developed using various automation tools. Prior experience includes roles as Content Marketing Manager at Altisource, where marketing campaigns for distinct lines of business were designed and executed, and as Campaign Manager at First Advantage, focusing on integrated B2B and B2C marketing. Earlier, Reetu worked as a Content Management Specialist at IBM, enhancing digital content delivery and A/B testing strategies. Reetu holds an MBA in Management Information Systems from Manipal Academy of Higher Education and a BA in English Language and Literature from Bundelkhand University.