Email Marketing Specialist

About Equip  Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health.

Founded in 2019 as a fully virtual company, Equip is built on the dedication of highly engaged, passionate, and diverse Equipsters who have shaped our unique culture. In recognition of this impact, Equip was honored in 2024 by Forbes as a Next Billion-Dollar Startup, LinkedIn as a Top Startup, TechCrunch as one of the 10 Most Exciting Digital Health Startups, Fast Company among the Most Innovative Companies, and Business Insider’s 44 Companies to Bet Your Career On. We are immensely grateful to our Equipsters for creating a sustainable company and treatment program that has served thousands of patients and families to date.

About the role:

We are seeking an Email Marketing Specialist who is both a technical expert and creative problem solver to join our team. The ideal candidate will be excited to assume the title of “Subject Matter Expert” in all things email marketing at Equip, with a specific focus on nurturing our audience of inquiring patients and families. This is an individual contributor role, and will be responsible for hands-on creation and execution of email campaigns within our ESP.

The Email Marketing Specialist will work in collaboration with strategic leads, data, admissions, and product teams to gather and translate campaign goals into technical execution. Interested candidates should enjoy the hands-on aspect of lifecycle operations while feeling confident making recommendations to support complex business initiatives. This role will partner closely with and report directly to the Senior Manager, Lifecycle & Email Marketing.

Responsibilities:

• Own the execution of a comprehensive, thoughtful email marketing program focused on driving patient acquisition and engagement
• Execute the production of new email campaigns across our email ecosystem, including building emails, asset and copy coordination, QA, and scheduling
• Devise and execute A/B tests, record results, and advise on improvements
• Develop complex user journeys using data triggers and automation workflows
• Analyze campaign performance and data through various reporting tools, tracking toward quarterly goals using a “test and learn” methodology
• Explore and execute new channels to support our inquiring patient audience email communications, including SMS, push, etc.

Requirements

• 2-4 years of professional experience in a marketing role; startup experience preferred
• 1+ years of experience in a technical, hands-on email marketing role
• In-depth, hands-on experience setting up complex programs in an ESP (Braze or Iterable a plus)
• Data-driven mindset, with experience measuring results for marketing campaigns
• Ability to work independently and develop recommendations autonomously
• Knowledge about email compliance, deliverability, and ongoing ESP health