Laura Smith

Laura "Lo" Smith currently serves as VP of Sales at equipifi, a position held since August 2023, following a tenure as Director of Sales. Prior experience includes roles such as Director of Financial Institution Sales for the West region at Array and Enterprise Account Executive at Experience.com and SambaSafety. Laura's career also features time as an Account Executive at Harland Clarke and Enterprise Sales in Financial Services at Yext, where significant contributions were made to the digital knowledge management sector. Notable early career achievements include being a top sales representative at Felix, accruing over $4 million in revenue. Laura holds a BS in Business and a BA in Spanish from Wake Forest University.