Lauren Marino

Lauren Marino is a seasoned marketing professional with extensive experience in email marketing and strategic communications. Currently serving as the Email Marketing Lead at Equitable since March 2016, Lauren has successfully improved email engagement by 20% through innovative B2B segmentation strategies and enhanced click-through rates by 10% using A/B testing. Previously, as a Marketing Strategist at Principal Financial Group, Lauren developed comprehensive marketing strategies that increased broker engagement by 30% year-over-year and facilitated a 15% rise in Requests for Proposals among hospital and non-profit prospects. Earlier roles at Stanley Black & Decker, Inc. included positions such as Sr. Marketing Coordinator and Campaign Consultant, where Lauren managed initiatives that offered competitive advantages to independently owned hardware stores. Lauren holds a Bachelor of Science degree in Marketing from Central Connecticut State University.