Lidia Caba

Lidia Caba serves as the Directora d'Estabanell Impulsa, leading the commercialization of electricity, telecommunications, and value-added services for B2B and B2C markets within the Estabanell group since September 2021. Concurrently, Lidia holds the position of Professora Asociada in the Department of Business at Universitat de Barcelona, teaching Commercial Management I and marketing fundamentals. Prior experience includes roles as Directora de Negocio, Hotspot Business Unit Managing Director, and CPO at Eurona from April 2014 to January 2022, as well as a Consultancy role in Electronic Marketing at Universitat Oberta de Catalunya. Earlier career highlights feature positions such as Marketing Manager at KubiWireless, Marketing Lead at Planeta Actimedia, and CRM Manager at Cable i Televisio de Catalunya. Lidia holds an MBA in Marketing from Esade and a degree in Business Administration from Universitat de Barcelona.