ERDEM
Carola Longarte is a Visual Merchandiser Specialist at ERDEM, where responsibilities include creating impactful windows and in-store displays for luxury retailers such as Harrods, Harvey Nichols, Selfridges, and Liberty to enhance customer engagement and drive sales. With extensive experience in luxury retail as a Senior Sales Consultant and Stylist, Carola excels at building trust-based relationships with clients and delivering exceptional service. Previous roles as a Senior Art Director and Designer involved collaborating with notable brands including Virgin Active, Apple, Pantene, and Mercedes-Benz, showcasing Carola's creative expertise in advertising and design. Educational background includes a Bachelor of Arts in Advertising and Social Communication from Universidad del Salvador and additional studies at the University of the Arts London.
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ERDEM
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ERDEM is an independent house of bold fashion for women, based in London. Founded in 2005 by designer Erdem Moralioglu MBE, the brand has forged its own path within the industry. Poetic and rigorous, ageless and timeless, powerful and versatile, Erdem's world is an intriguing interplay of strength and beauty. In fifteen years, Erdem had established an exuberant language of femininity that transcends fashion to inspire strength and confidence in the women for whom he designs. It is a passionate language that is evocative and eccentric in character, fluently spoken with a beauty that is intense and romantic. The house of ERDEM is cultured and erudite, underpinned by a belief in the power and skill of craftmanship. Mind and hand work together to bring imagination to life with precision, artistry and the compelling dexterity of the handmade. Respect for traditional skills is combined with an excitement for innovation, in technique and application. Erdem is at heart a storyteller. Collections are formed around a narrative, championing heroic women at a particular place and a moment in time. Erdem's fashion is dramatic, atmospheric and expressive in the service of emotion: it is not what she wears, but how she feels that matters.