ERDEM
Laura Parkinson is an experienced pattern cutter with a diverse background in the fashion industry. Currently serving as a Pattern Cutter at ERDEM since January 2023, Laura has previously worked freelance for notable brands including 16Arlington and ROKSANDA, specializing in Gerber pattern cutting. Past roles include Creative Gerber Pattern Cutter positions with Roland Mouret and Victoria Beckham, where Laura contributed to the development and production of ready-to-wear collections. Laura's career also encompasses a Studio Manager and Pattern Cutter role at Markus Lupfer, overseeing the entire pattern production process, managing teams, and ensuring the smooth operation of the studio. Educational background includes a Bachelor of Arts in Fashion Design and Technology from Arts University Bournemouth.
ERDEM
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ERDEM is an independent house of bold fashion for women, based in London. Founded in 2005 by designer Erdem Moralioglu MBE, the brand has forged its own path within the industry. Poetic and rigorous, ageless and timeless, powerful and versatile, Erdem's world is an intriguing interplay of strength and beauty. In fifteen years, Erdem had established an exuberant language of femininity that transcends fashion to inspire strength and confidence in the women for whom he designs. It is a passionate language that is evocative and eccentric in character, fluently spoken with a beauty that is intense and romantic. The house of ERDEM is cultured and erudite, underpinned by a belief in the power and skill of craftmanship. Mind and hand work together to bring imagination to life with precision, artistry and the compelling dexterity of the handmade. Respect for traditional skills is combined with an excitement for innovation, in technique and application. Erdem is at heart a storyteller. Collections are formed around a narrative, championing heroic women at a particular place and a moment in time. Erdem's fashion is dramatic, atmospheric and expressive in the service of emotion: it is not what she wears, but how she feels that matters.