Alessandra Gotbaum

Alessandra Gotbaum is a seasoned professional with extensive experience in digital marketing and operations. As Co-Founder and COO at Ergatta since February 2019, Alessandra has played a pivotal role in the company’s strategic initiatives. Prior to this, Alessandra served as VP, Global Account Lead at MediaMath from June 2011 to February 2019, overseeing digital marketing strategies for large enterprise clients across multiple regions, and leading various cross-functional teams. Additional roles at MediaMath included Senior Director of Global Activation for the Data Management Platform, where Alessandra managed substantial global deployments, and Director of Enterprise Accounts, focusing on client strategy and revenue generation. Alessandra's career began as Managing Director and Publisher at Inside New York, managing a widely circulated guidebook. Alessandra holds a Bachelor of Arts degree in Mathematics and Creative Writing from Columbia University, completed in 2011.