Andrew Goodieson

Andrew Goodieson is a seasoned professional with extensive experience in insights and commercial strategies within the sports and entertainment sectors. Currently serving as the Director at Ergo Strategy since January 2025, Andrew previously held positions such as Senior Commercial and Sales Manager at Supercars and Head of Insights at Gemba, where responsibilities included leading business development and managing projects to enhance fan engagement and sponsorship effectiveness. Earlier career roles included Senior Account Executive at Kantar Millward Brown and Project Manager at Woolcott Research Pty Ltd, where research and strategy were central to driving client success. Andrew's educational background includes a degree in Economics from UNSW, combining financial economics and marketing expertise to deliver impactful results in various capacities throughout the industry.