Jim Fulkerson

Expert in sales and marketing integration, selling content development process, web-based sales tools and applications, sales process design and implementation, specific vertical market expertise in High Tech, Biotech, Medical products and Pharmaceuticals. His latest venture, Sales Research Institute, focuses on helping clients seamlessly integrate marketing and sales to improve sales process execution. Previously, he was a consultant for the Monitor Group where he worked as a senior member of the Sales Effectiveness practice with a particular focus in the Pharmaceutical and Biotech markets. Responsible for helping clients translate their strategic marketing choices into selling content for the field sales force. As the Director of Marketing Communications for HP, he was responsible for global product launches, marketing strategy and messaging for over 20 years.