Lada Chetina

Lada Chetina, MBA, is a Demand Marketing Director with over 20 years of experience in marketing, particularly in the B2B telecommunications sector. They previously held multiple positions at Ericsson, where they developed and delivered marketing strategies and executed effective content marketing programs. Lada received the 2022 Pinnacle Award for extraordinary contributions in Ericsson Canada, along with global recognition for their marketing accomplishments. They have also worked at prominent companies like Microsoft and Vimpelcom, where they managed key accounts and marketing communications strategies. Lada earned their MBA from Northwestern University's Kellogg School of Management.