Scratch Marketing + Media
Matt Wagner is a Senior Marketing & Demand Gen Manager at Scratch Marketing + Media, with previous roles including Demand Generation Manager and Web Marketing Specialist at Anaqua, and Digital Marketing Specialist at Cambridge Innovation Institute. Wagner possesses expertise in managing PPC marketing strategies, developing persona-driven web experiences, and creating data-driven reports using Google Data Studio. Additional experience includes coordinating cross-channel marketing campaigns, creating responsive HTML email templates, and contributing to marketing initiatives for the RoboBusiness conference. Wagner holds a Bachelor of Business Administration in Marketing and an additional major in Human Geography, focusing on Globalization & International Studies, from the University of Massachusetts Amherst.