Paola Vetrugno

Paola Vetrugno has extensive experience in marketing and brand management, with a strong focus on the telecommunications industry. Currently serving as the Regional Campaign Execution and Demand Generation Manager at Ericsson since June 2010, Vetrugno drives the execution of global marketing campaigns across 25 countries, emphasizing collaboration with local teams and engagement with management to enhance brand perception and sales growth. Previous roles include Head of Brand Management and Program Manager, where key achievements involved the implementation of brand strategies and the development of a successful Brand Ambassador program. Earlier in her career, Vetrugno held positions at Ericsson Telecomunicazioni SpA and BTP&P Associati, focusing on marketing communications and account management. Educational qualifications include a degree in Public Relations from IULM University and a diploma in Foreign Languages from Liceo linguistico Oxford Lecce.