Samantha Chee

Samantha Chee is a skilled Project Lead at Ericsson, leading transformation initiatives valued at 52M USD to transition the organization to a SaaS-driven model. With a strong background in service design and business architecture, Samantha has previously worked at Volvo Group and Nexer Group as an Innovation Consultant, generating significant cost savings and developing effective sales strategies. Samantha's experience also includes roles as a Digital Consultant at Publicis and various freelance consulting positions, where a focus on user-centered design and digital solutions led to increased ROI and customer acquisition. An academic background includes a Master's degree in Digital Management from Hyper Island and a degree in Visual Communication and Media Design from Singapore Polytechnic.