Ermes
Raoul DA SILVA is an experienced professional in the field of project management and web development, currently serving as Trader Media at Ermes since September 2023. Previously, Raoul held the position of Chef de projet et opération at La carte française, where responsibilities included technical report writing, incident management, and WordPress administration. Earlier roles included web developer at Deafi, focusing on project management, backend development, and user documentation, as well as an internship in web development at C'est Nettement Mieux. Raoul's foundation in public service was established as a member of the Conseil Municipal des Jeunes in Bry-sur-Marne, where project organization and budget management were key responsibilities. Raoul's educational background includes a Master’s in Business Project Management from EDC Paris Business School and various degrees in web engineering and programming from IRIS and ESGI.
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Ermes
ERMES is an integrated data media platform. Its aim is to use data and AI to make communication simple, accurate and profitable for all companies, large and small. The ERMES platform includes: - More than 55 million French consumer profiles, with over 380 profile, behavior and purchase intention criteria, - A self-service CRM enrichment module to get to know your own prospects and customers better, - A campaign launch module enabling you to create and activate media plans that maximize performance according to your budgets, - A creation module enabling you to quickly and easily create advertising formats for all media, - A performance analysis module enabling you to understand your performance at a glance and optimize it accordingly. ERMES boasts over 70 connectors, including : Google Analytics, Google Ads, Google DV 360, Facebook, Instagram, Snapchat, Tiktok, email, SMS, Connected TV, TheTradeDesk, ClearChannel, Spotify.... These connectors make it possible both to create targeted campaigns on these media, and to measure their aggregate performance. The ERMES platform is available in three main configurations: - A Multi-local version, making it easy to manage local communication store by store, according to their catchment areas, - A Consulting version, enabling all agencies to offer their customers high-performance media services. - An Advertiser version enabling brands to independently manage their communication budgets and performance. With several hundred active customers and millions of euros worth of campaigns under management, ERMES is the Made in France Adtech solution for easy, precise and profitable communication across all media.