Ermes
Raphael Salle de chou is an experienced professional with a robust background in systems engineering and IT management. Currently serving as an Ingénieur systèmes at Ermes since February 2023, Raphael previously held the position of DevOps Architect at Smallable from February to December 2022. Raphael's career includes significant roles such as Responsable du service informatique and CTO at IRCAM from January 2014 to February 2022, and system administrator at Téléfun/Skyrock from 2005 to January 2014. Earlier in the career, Raphael worked as a journalist at Radio Nova from 1999 to 2004. Raphael's educational background includes degrees from the University of Paris I: Panthéon-Sorbonne, Ecole francaise de Beijing, and Lycée notre dame de boulogne.
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Ermes
ERMES is an integrated data media platform. Its aim is to use data and AI to make communication simple, accurate and profitable for all companies, large and small. The ERMES platform includes: - More than 55 million French consumer profiles, with over 380 profile, behavior and purchase intention criteria, - A self-service CRM enrichment module to get to know your own prospects and customers better, - A campaign launch module enabling you to create and activate media plans that maximize performance according to your budgets, - A creation module enabling you to quickly and easily create advertising formats for all media, - A performance analysis module enabling you to understand your performance at a glance and optimize it accordingly. ERMES boasts over 70 connectors, including : Google Analytics, Google Ads, Google DV 360, Facebook, Instagram, Snapchat, Tiktok, email, SMS, Connected TV, TheTradeDesk, ClearChannel, Spotify.... These connectors make it possible both to create targeted campaigns on these media, and to measure their aggregate performance. The ERMES platform is available in three main configurations: - A Multi-local version, making it easy to manage local communication store by store, according to their catchment areas, - A Consulting version, enabling all agencies to offer their customers high-performance media services. - An Advertiser version enabling brands to independently manage their communication budgets and performance. With several hundred active customers and millions of euros worth of campaigns under management, ERMES is the Made in France Adtech solution for easy, precise and profitable communication across all media.