Emily Johnstone is an experienced Content Manager at EROAD since February 2020, specializing in product and content marketing to drive lead generation and sales growth across the ANZ region. Key responsibilities include leading go-to-market strategies, creating sales enablement materials, conducting competitive analysis, and managing multi-channel marketing campaigns. Prior to EROAD, Emily served as a Communications Partner at IAG and held roles in employee communications at HEINEKEN. Additionally, roles at Fisher Funds, Diversified Wealth Management, and the Royal Bank of Scotland contributed to a comprehensive background in marketing and communications. Emily holds a Bachelor of Arts in French Language and Literature from the University of Strathclyde and has furthered expertise with certifications in Digital Marketing and Content Marketing from HubSpot Academy.
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