Eros Group
Rajat Asthana is an accomplished professional with extensive experience in the electronics and appliances sector, currently serving as the Sr Deputy General Manager and Head of the Electronics and Appliances Business Group at Eros Group since July 2012. In this role, Rajat oversees operations, responsible for the financial performance of Hitachi, TCL, BenQ, and Candy brands across the UAE, parts of the GCC, and Africa. Prior to this, Rajat held the position of Deputy General Manager, leading sales and marketing strategies for these brands in the UAE and GCC and managing brand marketing, sales strategy, and channel management. Rajat's career began at Eros Group in marketing roles and included a significant tenure at Samsung India as Manager Market Support. Educational qualifications include a Post Graduate Diploma in Business Management with a focus on marketing from FORE School of Management and a Bachelor of Arts (Hons) in Economics from Sri Venkateswara College, Delhi University.
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Eros Group
Eros Group distributes, retails and services a portfolio of world renowned brands, in the United Arab Emirates (UAE) and in select markets in the Middle East and North Africa (MENA) region. The company proudly partners with ten global brands which include Samsung, Hitachi, TCL, Midea, Ariston, Rinnai, Linksys, AmazFit, Avita & Vaio, Huawei Ideahub and one of the leading players in consumer electronics, telecom, and allied multi-products. The Group caters to a cross section of the trade channel which includes power retailers, independent retailers, Souq markets, system integrators, architects and consultants. EROS Group operates in 15 EROS retail stores, including Samsung and Huawei brand stores and has 6 state of the art service centers across UAE.