Naiara Gorordo Jauregui

Naiara Gorordo Jauregui is a marketing and communication professional with extensive experience across various companies. Currently serving as Manager de proyectos de Marketing y Comunicación at TECH friendly, Naiara leads the Urban and Territorial Marketing team to ensure successful project development. Prior roles include Digital Manager and Brand Manager at Eroski, where Naiara managed promotional campaigns and brand positioning in digital channels. Experience also includes directing account teams at Logic Design BCN, McCann Worldgroup, and TBWA\Worldwide, handling national and international campaigns for notable clients such as Nestlé, Airbnb, and Nissan. Naiara's educational background includes a Master in Digital Business from ESIC Business & Marketing School, a Master in Styling, Image, and Communication from the Escuela de Artes y Técnicas de la Moda, and a degree in Advertising and Public Relations from the University of the Basque Country.