Andreas Ortlieb

Andreas Ortlieb currently serves as the Head of Digital & Strategy at HYMER since January 2023, while also holding the position of Leitung Marketing Operations at ERWIN HYMER GROUP since October 2017. Key achievements at ERWIN HYMER GROUP include the rollout of Salesforce Marketing Cloud, the implementation of digital lead campaigns, and the establishment of a brand performance measurement system. Additionally, Andreas played a pivotal role in launching a new Urban Vehicle brand, Crosscamp, and contributed to market research and customer insights initiatives. Previous experience includes leading overall marketing at Hymer GmbH & Co. KG from October 2014 to October 2017 and marketing management roles at Carado GmbH from October 2011 to October 2014. Andreas holds a Bachelor of Arts in Marketing und Controlling from DHBW-Ravensburg and completed an industrial management apprenticeship at Humpis-Schule Ravensburg, specializing in International Management & Logistics.