Tony Keen

ESA Retail is a leading provider of Retail and Customer Market Research services to clients across a multitude of sectors. Part of the BVA Family and founded nearly 40 years ago, we have forged a reputation as one of the market leaders for large-scale audit and mystery shop programmes. Our goal is to provide our clients with the market information and visibility they need in order to make informed decisions, take action and drive success. Our services include retail audits, mystery shopping, customer experience measurement and location planning. With market leading data capture and a panel of over 15,000 shoppers covering the UK/Ireland, and a partner network that spans the globe, we support clients within the FMCG, Consumer Electronics, Fashion, Travel, Financial Services, Automotive and Leisure and Hospitality sectors. Our Services: Retail Auditing – We collect more than 1 million facts per week, help our clients to track the market, understand the store landscape and make informed decisions on how to drive their business. Mystery Shopping – Our programmes help our client’s measure and understand brand standards, customer service levels and recommendation rates, providing the data they need in order to identify areas for improvement and then track ongoing performance. Location Planning – Our site-specific footfall counts help location planning teams to make informed decisions on new site acquisitions and store openings by providing data on footfall levels and shopper profiles. Customer Experience – Through our on-site call centre or online survey capability, we help our clients better understand their customers and their satisfaction levels.